Media attention is fueling consumer demand for psychedelics faster than they can be legalized, and millions of people are already pursuing or consuming psychedelics in pursuit of better mental health. Anyone preparing business plans for psychedelic legalization will compete with a thriving underground psychedelic economy, one that actually benefits small-scale entrepreneurship and rewards community over competition. Attendees will gain a much clearer understanding of what Big Biotech’s market assessments are missing, and how the psychedelic market is evolving outside of legal channels.